As an ex-Digital Copywriter turned Creative Director, here are some ‘pearls of wisdom’ on digital copywriting in the rather strict format of ‘rules’. Feel free to follow or totally ignore.
“The forest answers in the same way that we shout at it.” — Finnish proverb Is content marketing the answer? (And what, more importantly, was the question?). Content is becoming more and more fractured. Formats…
Today, I was struck by a notice I read in a toilet (of all places). It was just a generic notice about what to do in the loo. But actually, it wasn’t generic at all….
Another six months, another Brighton SEO. The April 2018 Brighton SEO was a whirlwind of talks, meetings, and whiskey cokes. Meetings and whiskey aside, I enjoyed the talks at the event. As usual, the speakers…
One of the best feelings I get when running a business? When people take the time to say something nice, and I realise that even though I might be feeling stressed, tired, or just generally…
If you are struggling to find the will to write….. Try the following:
So, what exactly goes into the making of good outreach agency? Sugar and spice and all things nice? Not really. Here are some of the actual skills and behaviours that make for a good outreach…
Because, why the GIF not?
Brighton SEO: the UK’s biggest and homegrown SEO event. Such a beautiful event. Here are some of my key content takeaways from the Brighton SEO back in September 2016; I’m looking forward to attending…
Confused about social? Seize up in fear every time it’s time to update your Facebook page? Whether you’re writing for yourself or as a brand, social media writing has to be punchy and to the…