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I was born in Finland into a bilingual family and attended Komeetta and Espoo International schools and then lived for a year in France as an exchange student,  before moving to the UK where I completed the International Baccalaureate and read English Literature at Exeter University.

Literature lover

My love of words is rooted in my literature studies, culminating in achieving a Distinction in MA English Literature from Bristol University with a thesis about Shakespeare in performance.

During my studies I worked at a range of higher education organisations in a variety of student services roles. (I was voted Student Employee of the Year 2014 at Exeter University).

Scaling an agency to £1.5 million turnover

After getting into digital copywriting, I very quickly co-founded and scaled a successful digital agency in the UK, growing it to seven figures and 30 members of staff in less than three years. We had clients from all over the world and were very good at what we set out to do.

I worked as a Creative Director and Chief Operating Officer, and I was variously in charge of the agency’s creative & content output, hiring, internal communications, branding, operations, and finances.

Clients from all around the globe

My clients have ranged from global tech companies to social justice ecommerce brands and one-person passion projects. I can bring my particular brand of digital expertise to a wide range of organisations.

I am a content marketer with a solid technical foundation that allows me to consult on a range of digital projects where words and technology collide. I am also a strategic thinker and an entrepreneur with endless ideas and energy. I know what it takes to scale a business, and I know what digital success looks like.

Translator & copywriter

I am also a translator, mainly working from Finnish to English. To be honest, most of the work I do involves words or copywriting in some capacity.


  • Finnish
  • English
  • French
  • Spanish
  • Smattering: Swedish, Italian, Russian

“Featured in”

I am lucky to have been part of many industry events and communities as a panellist, speaker, and expert. I have also hosted a few online events and Twitter chats in my time. A lot of this was part of the parcel of owning a business, but I also genuinely enjoy the buzz of going to events and speaking at them.

Culture Comms, Royal Academy of Arts, 2019
Panellist at PRCA Digital Group event: Opportunities for SEO

Mental health advocacy & pro-bono

I have been facilitating a mental health peer support group for carers and siblings for six years. I have also spoken at numerous events about my experiences of running a mental health group and given my perspective on family-centred care.

I have spoken at colleges, universities and events like Mental Health Matters: Building Communities that Care in the South West.

I am currently volunteering through Digital Boost and give my time to a few digital publications pro-bono.

Get in touch here!