Kayleigh Töyrä

The Publishing Show 2023 Takeaways – State of Digital Publishing

Really enjoyed my time at the IPG Spring Conference and The Publishing Show (Timehouse write-up here). The best bit? Soaking up knowledge and talking to people and vendors about their current digital publishing (and publishing in general) concerns and pre-occupations. From all the chats, talks, and information shared, here are some themes and topics I …

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Independent Publisher’s Guild Spring Conference 2023 – Key Takeaways for Publishers

I walked away with loads of takeaways about independent publishers and the UK publishing industry from my first ever Independent Publishers Guild Spring Conference for Timehouse. A friendly and informative event, I really enjoyed the opportunity to learn more about independent publishing in the UK, soaking up loads interesting facts and expert views, including some …

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How to Encourage Keyword Awareness in Copywriters

Working with writers and keywords – quick tips from a few projects I have been working on! Getting writers and content managers to engage with keywords can be a fine art, but I prefer to take it as a mutual learning and knowledge sharing opportunity. How to “pitch” keywords to content writers? I get asked …

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book shelf on bright pink background

Common Digital Publishing Problems & Issues

Publishing content in a digital format can be challenging. Whether it’s ebooks, online courses, handbooks, manuals, or interactive guides, digital content is becoming increasingly prevalent (now almost a “default” in some instances), yet organisations often struggle with taking their material online. Whether you’re a mature business with lots of material and resources, or a scrappy …

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Tools I Like to Use at Work – My Favourite Tools RN

Whether it’s consulting, digital marketing, writing, or generally running a business, here are some tools that have helped me stay organised, or just plain inspired me. Some of these I use daily, others I have dipped into. Will keep adding to the list! Remember the Milk My go-to list organiser app. Bonus points for the …

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business motivation sign

Why Finnish Companies Need to Invest in SEO

Why invest in SEO? Companies in Finland are in a great position right now when it comes to investing in search as a marketing and growth channel. Not convinced? Here are some good reasons for investing in SEO for your business. Reaching global markets  Many Finnish companies are seeking international opportunities right now. In order …

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BrightonSEO 2021 March Speaker Roundup (Tweets & Slides)

So I had an awesome time speaking at this year’s brightonSEO! My talk page is here + here are the resources I created for the talk (including an SEO comms matrix) Check out my slides below: BrightonSEO 2021 – Stakeholder Salad: Communication Skills For SEOs – Talk Your Way Into Getting Shit Done from Kayleigh …

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