Creative Director at a specialist search & outreach agency. Fan of Earl Grey, moonlight, and the Moomins
What gets ‘semi-accidentally’ left off a lot of the content I edit? A call-to-action (CTA). Here is why it including a CTA is so important… What is a CTA? First of all, what do I…
(Of course, wine helps, but it’s not the answer to everything). Dreaming of running the hottest content team around? First, you’re going to need some stellar ingredients (and I don’t just mean the team your…
“I’ve never done this before.” This is such a common objection I hear when somebody is confronted with a task they haven’t done before. Incidentally, it’s also what I tell myself when I am afraid…
This is definitely the case of ‘I should heed my own advice’. Being a good editor is something I aspire to, not something I have necessarily mastered myself yet…
Writing is wonderful… but it can also be bloody hard!
Is it just me, or do these over-the-top emails that pretend to be about market research (but are actually about selling you something), annoying?
I love to explore other writers’ work and ideas: it helps me with my own copywriting.
OK, so it is not the only thing I learned about people from running my own agency, but it’s certainly one of the more resonating ones.
When was the last time you were playful with words?
Leadership culture lessons I have learned the hard way: You need to be ready to be challenged & You need to be ready to change yourself. Change can be scary, but my experience of change…