Creative Director at a specialist search & outreach agency. Fan of Earl Grey, moonlight, and the Moomins
Great writing comes from thinking deeply and clearly about things. And not just the things you’re writing about: thinking around a topic is helpful too. In fact, thinking in itself is useful. Developing your critical…
Want to develop as a freelance writer? Want to charge more for your time? Want to eventually start a writing or content business? Create a brand. The best writers I know have great brands and…
I have had a bit of a love affair with Insane Root and their theatrical productions ever since their brilliant Macbeth in Redcliff Caves. (I wrote about it for The Shakespeare Magazine in 2015). Run…
The people out there doing great things are too busy to create content, and the people who have time to create content haven’t got that much to say #rockandahardplace. Ok, so maybe this isn’t always…
Words on websites can easily become a bit blah. You probably feel like you’ve heard it all before: “professional service”, “great customer service” and “contact us today”. It’s hard not to sound formulaic when writing…
Going networking and drumming up new business is not something I have done for awhile, but I do remember the networking events I attended very vividly. As a fresh-faced business newbie, I feel I had…
The more I work and run an agency, the more I am coming to learn that: continued small ongoing actions = success. It’s not about the big fanfare moments (which themselves often come from smaller…
As an ex-Digital Copywriter turned Creative Director, here are some ‘pearls of wisdom’ on digital copywriting in the rather strict format of ‘rules’. Feel free to follow or totally ignore.
How do you go very quickly from entry-level Digital Copywriter to agency owner? A big part of my journey has been heavily investing in training and personal development, as well as a conscious decision to…
“The forest answers in the same way that we shout at it.” — Finnish proverb Is content marketing the answer? (And what, more importantly, was the question?). Content is becoming more and more fractured. Formats…