What gets ‘semi-accidentally’ left off a lot of the content I edit? A call-to-action (CTA). Here is why it including a CTA is so important… What is a CTA? First of all, what do I mean by a CTA? I think a lot of people leave off CTAs because they fear it might come across …
(Of course, wine helps, but it’s not the answer to everything). Dreaming of running the hottest content team around? First, you’re going to need some stellar ingredients (and I don’t just mean the team your hire). After scaling a content team and running an agency that relied on my content team’s efficiency and capacity, I …
11 Things Every Good Content Marketing Team Needs Read More »
“I’ve never done this before.” This is such a common objection I hear when somebody is confronted with a task they haven’t done before. Incidentally, it’s also what I tell myself when I am afraid of something I haven’t done before. I probably use it in order to somehow pre-empt or downplay my failure or …
This is definitely the case of ‘I should heed my own advice’. Being a good editor is something I aspire to, not something I have necessarily mastered myself yet… It can be hard to be an encouraging and just editor at times. Inevitably, stress and deadlines set in and you may fall foul of some …
Writing is wonderful… but it can also be bloody hard! Why is it so hard to say what you mean Accuracy in copywriting is paramount, but when writing a lot it can suddenly (weirdly) become very hard to actually write what you mean. Just this morning I had the experience of trying to create a …
Is it just me, or do these over-the-top emails that pretend to be about market research (but are actually about selling you something), annoying? I can’t be alone in finding fake market research and other forms of ‘fake’ ways to get your attention as a marketing ploy frustrating. If you want something, be upfront about …
Annoying Marketing Trend: Sales Emails ‘Disguised’ As Research Read More »
I love to explore other writers’ work and ideas: it helps me with my own copywriting. Here is a roundup of some interesting articles I enjoyed reading in the past 12 months, covering everything from email marketing to emotional intelligence. Happy reading! Finding your first 1000 email subscribers For a lot of people, finding those …
17 Marketing & Business Articles I Enjoyed In The Last 12 Months Read More »
OK, so it is not the only thing I learned about people from running my own agency, but it’s certainly one of the more resonating ones. Thanks to Peter Hoole for first introducing me to this idea a few years back. As an agency, you all have to be on the same journey. Why does …
Be On The Same Journey: The One Thing I Learned About People In Agencies Read More »
When was the last time you were playful with words? I love finding playful moments that break up more ‘serious’ copy. They often make me smile (and keep me reading). Chances are, your readers will feel the same way. Loosening up your copy may feel like a risk at first, but those playful moments are …
Leadership culture lessons I have learned the hard way: You need to be ready to be challenged & You need to be ready to change yourself. Change can be scary, but my experience of change at organisations has been positive. I have found getting better at asking uncomfortable questions (probably the ones you are dreading/the …
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