Great writing comes from thinking deeply and clearly about things. And not just the things you’re writing about: thinking around a topic is helpful too. In fact, thinking in itself is useful. Developing your critical faculties is always a good idea. Thinking will allow you to spot similarities, make connections, and unearth new themes faster. …
Want to develop as a freelance writer? Want to charge more for your time? Want to eventually start a writing or content business? Create a brand. The best writers I know have great brands and they get great clients because of their positioning. Here’s how to build your own freelance writer brand. Being able to …
9 Personal Branding Tips for Ambitious Freelance Writers – Updated for 2023 Read More »
I have had a bit of a love affair with Insane Root and their theatrical productions ever since their brilliant Macbeth in Redcliff Caves. (I wrote about it for The Shakespeare Magazine in 2015). Run by Justin Palmer and Hannah Drake, I love the company’s mission of putting on well-known/loved plays and stories on in …
Rumpelstiltskin By Insane Root @ John Wesley’s Chapel Read More »
The people out there doing great things are too busy to create content, and the people who have time to create content haven’t got that much to say #rockandahardplace. Ok, so maybe this isn’t always strictly true (let’s face it, what is?), but there’s definitely a grain of truth here. How many awesome people are …
Words on websites can easily become a bit blah. You probably feel like you’ve heard it all before: “professional service”, “great customer service” and “contact us today”. It’s hard not to sound formulaic when writing content online. Of course, clarity in online copy is really important; clarity is often more important than showing off with …
27 Easy Ways To Make Your Copy & Online Content Better: Copywriting Ideas Read More »
Going networking and drumming up new business is not something I have done for awhile, but I do remember the networking events I attended very vividly. As a fresh-faced business newbie, I feel I had the ideal vantage point when it came to observing how people pitched their business. I spent a lot of time …
How to Pitch When Networking: Perfecting Your First Pitch Read More »
The more I work and run an agency, the more I am coming to learn that: continued small ongoing actions = success. It’s not about the big fanfare moments (which themselves often come from smaller continuous actions), but about the consistent grind. It’s not about that big appearance or exciting contact, but about steadily investing …
As an ex-Digital Copywriter turned Creative Director, here are some ‘pearls of wisdom’ on digital copywriting in the rather strict format of ‘rules’. Feel free to follow or totally ignore. Don’t get paralysed. This is the number one rule: don’t seize up and get blocked. Keep on moving and swimming. If that means spreading yourself …
How do you go very quickly from entry-level Digital Copywriter to agency owner? A big part of my journey has been heavily investing in training and personal development, as well as a conscious decision to specialise. Here is how I did it in just 24 months. Ending up in digital I ended up in digital …
How I Went From English Graduate to Running My Own Agency In Double Time Read More »
“The forest answers in the same way that we shout at it.” — Finnish proverb Is content marketing the answer? (And what, more importantly, was the question?). Content is becoming more and more fractured. Formats are changing. A lot of what’s being published, consumed, and shared these days does not even look like “content”. And …
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