Copywriting is hard. I’ve definitely learned a thing or too since I started! People skills and diplomacy are copywriting essentials- you need them pretty much every day. Working as a copywriter can be a bit…
June has been a fun month- lot’s of running around and doing different things. I also squeezed in some quality reading time- mixing business with pleasure (as usual). Here’s what I read in June: Contagious…
Recently I was victim of an ecommerce store scam. I did get my money back in the end (thanks to PayPal’s buyer security scheme), but it got me thinking about how easy it is for…
So I managed to squeeze in a bit of holiday this month…and a few books! Here’s what the month of May brought to me literature wise- a mixture of work and pleasure. Lips Too Chilled…
The journey from writing a Master’s thesis on Shakespeare to content marketing for brands was an interesting one. The process from student to writer made me adapt my writing style, rethink research and adapt my…
Some of my favourite tools of the trade- most of these are useful for non-writers too. It’s amazing how many brilliant and free resources are out there: here are just some of the ones I…
Ready, set, go! Briefing a copywriter unfortunately takes a bit more than that. Though clients find briefing hard, I think a good brief often saves a lot of grief down the line. OK, before I…
I’ve had a crazy busy few months…but I’ve still found time to read some awesome books! Here’s what I’ve been enjoying in March & April- bit of an ecletic mix I have to say (but…