“The forest answers in the same way that we shout at it.” — Finnish proverb Is content marketing the answer? And what, more importantly, was the question? I think brands are starting to realise that…
Today, I was struck by a notice I read in a toilet (of all places). It was just a generic notice about what to do in the loo. But actually, it wasn’t generic at all….
Because, why the GIF not?
FAQs. Blah. I imagine that’s what a lot of people think (not me, I love a good FAQ). The truth is, awesome FAQs are great for a business, great for users, and great for SEO….
Going to London for the IDM’s Content Strategy course, I was expecting to learn a lot. My first foray into the IDM’s courses, the experience was enjoyable and eye-opening in many ways. Led by Andy…
Recently I was victim of an ecommerce store scam. I did get my money back in the end (thanks to PayPal’s buyer security scheme), but it got me thinking about how easy it is for…
Some of my favourite tools of the trade- most of these are useful for non-writers too. It’s amazing how many brilliant and free resources are out there: here are just some of the ones I…