Great writing comes from thinking deeply and clearly about things. And not just the things you’re writing about: thinking around a topic is helpful too. In fact, thinking in itself is useful. Developing your critical…
Content Copywriting Creative Writing Entrepreneur
8 Personal Branding Tips for Ambitious Freelance Writers
Want to develop as a freelance writer? Want to charge more for your time? Want to eventually start a writing or content business? Create a brand. The best writers I know have great brands and…
The people out there doing great things are too busy to create content, and the people who have time to create content haven’t got that much to say #rockandahardplace. Ok, so maybe this isn’t always…
Blogging Content Copywriting
27 Easy Ways To Make Your Copy & Online Content Better: Copywriting Ideas
Words on websites can easily become a bit blah. You probably feel like you’ve heard it all before: “professional service”, “great customer service” and “contact us today”. It’s hard not to sound formulaic when writing…
“The forest answers in the same way that we shout at it.” — Finnish proverb Is content marketing the answer? (And what, more importantly, was the question?). Content is becoming more and more fractured. Formats…
Today, I was struck by a notice I read in a toilet (of all places). It was just a generic notice about what to do in the loo. But actually, it wasn’t generic at all….
Because, why the GIF not?
FAQs. Blah. I imagine that’s what a lot of people think (not me, I love a good FAQ). The truth is, awesome FAQs are great for a business, great for users, and great for SEO….
Going to London for the IDM’s Content Strategy course, I was expecting to learn a lot. My first foray into the IDM’s courses, the experience was enjoyable and eye-opening in many ways. Led by Andy…
Recently I was victim of an ecommerce store scam. I did get my money back in the end (thanks to PayPal’s buyer security scheme), but it got me thinking about how easy it is for…