100 Great Copywriting Ideas by Andy Maslen Great copywriting guide for marketers. These ‘100 Great’ books are a great read because you can dip in and out of them, learning as you go. Packed full…
Content Copywriting Marketing SEO
Free Content Marketing Resources & Training [Organised By Sub Topic]
It’s important to keep upskilling and developing as a copywriter and content marketer. Whether it’s keyword research or social media, there’s a lot to take in. Free tools, training, and resources are a goldmine for…
Does your business need to create content but you’re all too busy to do so? Top tip: interview people! A 30-minute interview with your CTO, PM, COO, PA, etc WILL 100% yield some valuable content….
Writing faster isn’t always the end goal for us writers, but it can certainly help in today’s frenetic digital world. A productive writer is often also a happy (or at least, happier) writer. I am…
Recently, I had to unsubscribe from a tonne of industry (mainly marketing/ content) email newsletters in one go. Quite a few companies made unsubscribing surprisingly hard (and were kind of sneaky about it). I was…
I was flattered to be asked to host the #VCBUZZ Twitter chat in February on an important topic: how to build a successful content team.
Business Content Copywriting Entrepreneur Marketing
How Copywriters Can Communicate With Clients (& Do It Better)
A lot of grief can come from poor communication when it comes to copywriting clients. Scope creep, insufficient feedback, brand misalignment, missing deadlines, technical frustrations, formatting nightmares: there is quite a lot that can go…
Do you know what the best feeling is? When a brief you put out or a campaign idea comes back from the creative and it’s just🔥 … and you’re just so happy it’s finally happening…
Business Content Entrepreneur Leadership Marketing
Not Everyone Posts On Social Media (& You Don’t Need To Either)
A lot of people give off a successful aura because they post on social media a lot, or they frequently (openly) shout about their wins and achievements. For many, that is the point. Their whole…
What gets ‘semi-accidentally’ left off a lot of the content I edit? A call-to-action (CTA). Here is why it including a CTA is so important… What is a CTA? First of all, what do I…