Confused about social? Seize up in fear every time it’s time to update your Facebook page? Whether you’re writing for yourself or as a brand, social media writing has to be punchy and to the…
FAQs. Blah. I imagine that’s what a lot of people think (not me, I love a good FAQ). The truth is, awesome FAQs are great for a business, great for users, and great for SEO….
BAD NEWS: There’s no magic bullet to better writing. You’ll need to practise and dedicate yourself to the task. GOOD NEWS: Here are some guaranteed ways to improve as a writer. Not all pain-free, but…
Copywriting is hard. I’ve definitely learned a thing or too since I started! People skills and diplomacy are copywriting essentials- you need them pretty much every day. Working as a copywriter can be a bit…
The journey from writing a Master’s thesis on Shakespeare to content marketing for brands was an interesting one. The process from student to writer made me adapt my writing style, rethink research and adapt my…